This month is an excellent opportunity to volunteer and give money to charity. This small act of compassion gives a tremendous sense of fulfillment and joy. Overall, by performing this simple act, you are making the world a bit less cruel. As a result, Baheya, a recognised organization dedicated to the treatment of women's breast cancer, has appeared on Cairo's billboards with an enormous outdoor advertising campaign to gather zakat and donations for people in need. In the ad copy, it invites people to join in the initiative by informing them that by contributing to Baheya there are 44,523 radiation sessions with their slogan “بهية فى ضهر كل ست مصرية” with a ton of call-to-action at the bottom along with their website and number as a guide for their donation process. Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Baheya’s new campaigns
