Nile Developments has again swept the OOH arena in Cairo with a new campaign to remind audiences with its one-of-its-kind project Nile Business City, the 3rd highest skyscraper in Africa. Following its latest OOH campaign, the real estate developer has popped up with the same prominent red and blue backgrounds that mostly represent the brand's identity. This time, they focused on the main message مشروع واحد غير قابل للتكرار, which is localized in English as The One & Only Project, demonstrating its uniqueness and appearing in a big font that dominates the ad space. The ad copy also hosts the developer's name, the promising project's name, accompanied by the hotline for more details. Looking to find more about the Nile Developments' campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
