The unveiling of Tommy Hilfiger's Spring 2022 capsule collection, The Oasis, has taken over Dubai’s billboards, marking the sixth Tommy Hilfiger collection dedicated to Ramadan. The exclusive limited-edition collection for women and girls combines the renowned brand’s traditional style with pastel hues and dynamic silhouettes. Tommy Hilfiger's legacy is combined with elevated, modern designs in this collection, which sets a refined tone. Styles in a delicate color scheme of whimsical pink, breezy blue, and ivory with gold embellishments are worn by the lovely, diverse models on the billboard; wearing modest silhouettes such as exquisite kaftans and maxi dresses, as well as a wrap poplin dress and jumpsuit. The chosen location as a background of the visuals is the peaceful Al Qudra Lake, providing the perfect background with its soothing pastel tones. Water is a spiritual metaphor of introspection, purity, and rejuvenation, which corresponds to Ramadan's values. The campaign was released during the fourth week of March through Digital Screens.
