Leading Egyptian-Emirati developer Emaar has released a new OOH campaign to announce the launch of lake-front residences at their flagship residential project Mivida. Further to the brand’s previous campaign that promoted “The final twinhomes village”, the new ads advertise water-front residences, a new side of Mivida’s eco-friendly community. The artwork portrays low-rise apartment blocks surrounding an artificial lake and elegant gardens, with ad copy that reads the name of the development and the slogan “Launching lake-front residences”. The campaign was launched at the turn of the second half of October, and uses uni-poles and double-decker poles across selected districts of Greater Cairo.