This Ramadan 2022, GUESS has taken over the outdoor advertising scene of Dubai to launch a special Ramadan collection oozing femininity & style, specifically designed to target the Middle Eastern modern women, after its latest OOH campaign. Women are given an ample opportunity to shine during Ramadan with GUESS's sophisticated collection of chic and elegant outfits for daytime and evening wear. The capsule includes trendy Kaftans and long flowing dresses, enriched with flounce and lace. The outdoor visuals were minimal yet luxurious, featuring a model wearing the top-notch collection. This new campaign swept in the first week of April on a big format of Hoarding billboards.
