Satellite TV channel CBC launched this month a new OOH campaign showcasing some of the TV network stars, such as puppet Abla Fahita, actor Sharif Mounir and talk-show host Mona Shazly, among others.
With gates and double-deckers around The Greater Cairo, the ads have elegantly decorated the city with their purple and midnight blue backgrounds.
Simple and straightforward copy informs the viewers of the name and time of the shows, next to the TV star that represents them. General entertainment, drama and talk shows that will surely delight the Egyptian audience!
Industry: Broadcast Media
OOH Size: Uni-Pole | Large uni-pole | Medium
Region: North Africa
Tags: Massive Campaign | Mona Shazly | North Africa | Sharif Mounir
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