The University of Dubai (UD), the primary institution of learning, has popped up in UAE's OOH arena since its last presence in 2021 presence. The billboard showcases what UD offers, a BBA Degree in: Accounting, Finance and Banking, Management, Marketing, Human Resources Management, Entrepreneurship Management, Supply Chain and Logistics Management, and Business Economics, Electrical engineering, Information systems security and media management. UD also offers a graduate program in Business Administration (MBA) and Emirati Students may be eligible for 100% scholarships offered by ICT Fund to study Information Technology or Electrical Engineering at University of Dubai. Also, a call to action along with their number was put as to for more information and inquiries. The campaign has popped in the form of Lampposts and Uni-poles.