Egypt is known for its hustle and bustle, always traffic-jammed; but no fear, Uber is here! Back on Cairo’s billboards after more than a two year gap with their last OOH campaign featuring Mohamed Henedy, the mobile app for transportation is providing a solution for anyone who is in a rush to get somewhere. \r\nNow with Uber, you can get a ride in just minutes! For those who want to get from point A to point B without the headache of driving themselves or searching endlessly for a parking space, Uber is all about finding more easier ways to move!\r\nThe billboards are set in Cairo’s streets, with customers opening the door to their Uber cars and catching a ride. The male and female model have relaxed facial expression, with subtle smiles on their faces to show how at ease they are. The tagline inquires, “In a hurry? Request. Arrive.” They include a disclaimer at the bottom that waiting times differ based on traffic movement and the time at which one order a ride.\r\nTo learn information about Uber, check out Monitoring Out of Home (MOOH), a specialist media intelligence and analytic system present in Cairo and Dubai.