The pioneering real estate developer in Dubai, DAMAC, has released a new outdoor advertising campaign to launch its newest project Safa One, after promoting its holiday-inspired homes of DAMAC Lagoon in its most recent OOH campaign. On a partitioned background, the visual elements of the outdoor campaign incorporate several shots of a one-of-its-kind twin-tower, Safa One de GRISOGONO, which is known as “The Nature of Luxury”. The property is located on the edge of Safa Park, with unrivaled views of the Dubai Canal on one side and Sheikh Zayed Road on the other. The campaign emerged in the fourth week of March in DOOH mediums, revealing that the luxury apartments of Safa One start from AED 1.6 M and adding the hotline as well as the website for more details.
