Dubai’s well-founded Charity Association rises on UAE’s OOH Arena encouraging the audience to pay their Zakat, especially now that the holy month is upon us. The billboards are very precise and straight to the point, calling people’s attention to the message at hand, which is paying their Zakat duty. Dubai Charity notes the association’s hotline and whatsapp number “80094” as a means for anyone who wants to donate, as well as their website and social media handles for more information. This campaign is fairly new, having only been released in the fourth week of March in the form of Uni-Poles across Dubai Roads.