Andalusia Hospitals, the pioneer of healthcare in Egypt, has emerged on OOH spots in Cairo. From Andalusia Group, the hospitals have developed a distinctive footprint concerning services and their special locations. The ad serves as a reminder that Andalusia Hospitals have been “The closest to you throughout 2 million tough times”, using proof of their “More than 35 years of experience”. This is accompanied by an image of an ambulance with the siren blaring, setting the mood for an emergency. The ambulance is marked by the Andalusia Hospital name, giving it identity. The second visual takes place in the hospital itself, with a patient gazing gratefully at a doctor with a heart monitor between them. The ad copy reads “We supported more than 40 thousand hearts”. The third billboard has the setting of a surgery and how they “were by your side in 300 thousand surgeries”. To find out more about Andalusia Hospital’s campaign, including its budget, locations, media plans, and OOH sizes; visit MOOH, the OOH intelligence data provider for Cairo & Dubai.
