YVES SAINT LAURENT Lash Clash Volume Mascara, is introduced to Dubai's DOOH market displaying the latest mascara innovation. This premium mascara provides an EXTREME Clash of +200% Volume in an instant. It is obvious in the campaign that the secret weapon is the patent-pending, double conical brush, which is YSL's biggest mascara brush to build oversized, volumized lashes that lasts for up to 24 hrs. The oil-in-water wax formula, mixed with hyper-black pigments and smudge-resistant boosters, giving the volumizing top-notch mascara a thick, yet creamy, formula to have a bolder impact with every layer. The campaign uses the simple, professional, and catchy ad copy +200% VOLUME, EXTREME VOLUME MASCARA and LASH CLASH, portraying a model wearing the volumized mascara. The DOOH campaign on Dubai's prime advertising roads during the fourth week of March and was distributed as a limited campaign.
