As the holy giving month arrives, Misr El Kheir foundation is as always on top of the list in encouraging people to give and engage in helping people in need to break their fast by helping families in their new OOH Ramadan campaign. The OOH campaign was released with its unique motto “كل الخير فى شهر الخير which translates to “ Al the good in the holy month of good” featuring Youssef Othman, Mohamed Henedy, Selim Moustafa, Gailan Alaa and Laila Ezz ElArab all on the face of the billboard holding fasting meals. The ad copy features the included meals that people can choose and donate from to help reach all fasting people across the nation which are 200LE, 50LE, 200LE,1200 LE for كرتونة ا, وجبة إفطار و سحور” كارت الخير” “and كارت سند العيلة “all these Ramadan boxes and cards so that one can buy necessary food for those in need along with a statement that says “شارك بزكاتك فى حملة افطار صائم To learn more about Misr ElKheir’s campaign check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
