SODIC Developments has popped up once again to light up Cairo’s OOH scene with its brand new compound, after its previous appearance for the launch of “V Edition” by Villette. Taking place in New Sheikh Zayed city, The Estates is the first residential complex hosting villas. With the highest level of sophistication and globally-inspired designs, the project is the perfect option for those who want a life of peace and seclusion away from the buzz of city life within the capital. Its strategic location on Alexandria desert road provides a much-needed calm hideaway. The colors on the billboards; forest green, rich sepia and creamy white, evoke both a sense of class and an aura of harmony. They announce “Now Launching Luxury Apartments & Duplexes”. Including an elegant couple and greenery on the visuals also spread the refinement of The Estates. To disclose more on The Estates’ campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
