The esteemed real estate developer Mountain View is back on Cairo's primary OOH scene once again, after its previous appearance during Jan with the "History Is Preparing" campaign for the launching of Chillout Park. Mountain View is currently back again with iCity, which it started revealing in Oct 2021, launching its newest project; Lagoon BEACH PARK. 

Lagoon Beach Park at Mountain View iCity New Cairo is a stress-free zone with a unique aquatic living experience surrounded by Beach Lagoon and green nature, set aside its strategic location in the new district that will provide a modern dimension of quality life. The campaign uses the main tagline "It's All about the Views at iCity New Cairo". Other visuals use the ad copy "Join The Vacation Nation at iCity October". 


To uncover more on Mountain View's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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