SHEIN Inspires Trends for Ramadan Offering a Sale on Dubai's OOH Scene!

SHEIN rises on Dubai's major OOH scene with a new promotional and awareness campaign since their last appearance in October launching the fall/winter collection. SHEIN is currently back on billboards even stronger, with a new sale and promo code for Ramadan 2022. 

Launching the new SHEIN coupon and promo code, the ad copy uses the headline "RAMADAN SALE", while also highlighting "Code: SZ22". The campaign also encourages consumers to get the SHEIN app via Google Play or App Store while portraying a family of two daughters and parents wearing Ramadan clothing from SHEIN. 

The campaign is a relatively new one that was spotted on Dubai's prime OOH roads during the third week of March and was distributed at limited advertising spots as Uni-pole billboards.