With its usual zest, Tiger bombards Cairo’s OOH arena with advertisements for its bursting flavors of waffle chips. Their last campaign was a booming one, featuring megastars Ahmed El Sakka and Chico. The leader Egypt Foods spreads their taste all over Cairo’s roads. The visuals use a grey background, accentuating the brand’s colorful bags of chips. Waffle chips and ingredients of their hot flavors are flying around on the billboard, making mouths water from their Spicy Mango, Habanero BBQ, and Honey Mustard flavors. Each flavor has their own individual visual, with red, green and blue backdrops to highlight the flavor. The ad copy declares that Tiger is “Out of Control”, sticking to their feisty persona and brand identity. Interested in Tiger’s OOH campaign? Check out MOOH (Monitoring Out-of-home), Cairo’s & Dubai’s dedicated OOH media intelligence company, to learn more about the OOH types, kinds, media plan, budget, locations, and more.
