Leading global brands Vodafone and Pepsi have joined forces again to welcome the new year with a live concert of Egypt’s top star Amr Diab. Organized by Promoters International, and hosted by leading retailer Cairo Festival City Mall, the ads inform of the date and location of the event and includes the logos of the artist’s producer and other sponsors. The campaign started just before the end of the year and so far, it can be seen on billboards and large uni-poles on selected strategic locations of the city.
