Dar Al Ber Society, one of the founding charities in the UAE, rises once again on Dubai’s OOH Scene following their prior appearance last ramadan. Their most recent debut featured their large scale Humanitarian Relief Campaign for Somalia named “Somalia … We Are One”, created in the face of their current drought, aimed at extending a helping hand, charity and providing urgent aid to the Somali people. The campaign objective is to provide food baskets to the needy there, provide safe drinking water, and implement a number of well-digging projects in the affected areas. The ad space displays needy Somalian Children sitting by a well collecting water, while in the desert. The ad copy notes the phrase “They Deserve Clean Water” translating to “يستحقون ماء نظيهاً” along with a QR code, hotline and the charity website as a means for anyone who wants to donate. The ad space is fairly simple, mainly focusing on the message and its visual representation. The campaign is fairly new having been dispersed in the second week of March in the form of Hoardings on Dubai Roads.
