As usual, McDonald's, the largest fast food chain, makes a special appearance back on Cairo’s OOH scene. Following their prior campaign, McDonalds rises with a unique display of their renowned Grand Chicken sandwiches. McDonald’s exhibits both grand chicken sandwiches, the Grand Chicken Premier and the Grand Chicken Spicy along with their new campaign catchphrase “مش اي كبير يبقى جراند” which translates to “Not Any Big Is Grand” on Cairo’s Billboards. Displaying these mouthwatering sandwiches while showing off the sandwiches’ layers on the ad makes it extremely irresistible, enticing the audience into giving them a try. The ad space incorporates a straight forward call-to-action by adding McDonald’s hotline and online website. Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about McDonald’s campaigns.
