As Ramadan 2022's drama and TV series' marathon begins, Cairo's OOH platform is being bombarded with fierce competition from the media and broadcasting channels and brands. Hence, it is no surprise to see one of Egypt's most viewed channels; Alhayah TV, lighting up Cairo's outdoor advertising scene with several rounded up programs from different genres. After its tremendous success in Ramadan 2021, the fantasy comedy show في بيتنا روبوت 2 or Fe Baytena Robot, is releasing a second part of the series this Ramadan, as the visual shows the primary stars; Laila Ahmed Zaher, Hisham Gamal, Shimaa Seif, and Amr Wahba. Through this widely distributed OOH advert, Alhayah TV highlights that Hani Salama's new series ملف سري which translates to Secret File, portraying the prominent actor with an in-costume aesthetically taken photograph. Alhayah TV also promotes another new program called يوترن or UTURN, featuring main roles by; Riham Hagag, Safaa El Toukhy, and Tawfik Abdel Hamid who has just returned to Egypt's cinema after almost 12 years. Another billboard displays additional star roles including those by; Abeer Sabry, Karim Kassem, and Aiman Kaissouni. A separate OOH visual reveals another new series expected to be trending for this Ramadan, جزيرة غمام starring some of Cairo's renowned talents; Tarek Lotfy, Mai Ezz Eldin, Fathy Abdel Wahab, Ahmed Amin, Ryad El Khouly, Abdelaziz Makhyoun, Mohamed Gomaa, and Heba Abdelghany. A surprise appearance is also expected from the icon, Wafaa Amer. Another OOH visual displays the nationally loved actor Mostafa Shaban with his new Ramadan 2022 series; ديماً عامر. To uncover more on Alhayah TV's campaign or Ramadan 2022's campaigns, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
