Esteemed watchmaker Longines rises on Dubai’s OOH Scene as Dubai World Cup’s the official timekeeper. 

Longines showcases their astounding Master Collection on their newest awareness campaign with the sole purpose of reflecting the brand’s elegance and formality, while at same time giving out the feeling of depth and perspective. The brand chose to spotlight the watch on a black background, again reflecting their prestige along with adding a visual and the logo of the annual Dubai world cup for further confirmation of their role as the event’s official timekeeper. Lastly, advertiser Rivoli Group is subtly noted in the ad.  

Longines’ awareness campaign is fairly new, having been released in the first week of March in the form of Uni-Poles on Dubai Streets. 

The Art & Science of OOH

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