Global dairy brand Danone has started 2018 with a new outdoor campaign that promotes their natural yogurt in bigger sizes. The ads feature two different sizes of packing and includes ad copy reinforcing thre suitability of the size “anytime, anywhere”. The campaign started to spread on 1st January and can be seen on selected strategic locations using large and x-large uni-poles, double-decker poles, mega signs, and billboards across the Greater Cairo.
