Dubai Science Park (DSP), the pioneering science-focused community, has climbed up on UAE's prime billboards, announcing that it will be hosting the 3rd Edition of WeWalk, which is an annual charitable walkathon representing people from all walks of life. 

Encouraging Dubai's DOOH audience to lace up for a good cause, this year all of the proceeds from the event will be donated to the UAE Rare Disease Society. The ad copy highlights that the event will take place on "SAT 19 MAR 7AM-12PM" at "DUBAI SCIENCE PARK AL BARSHA SOUTH". The advert also motivates viewers to "Get your tickets now!" via the official website domain displayed. The DOOH campaign also induces the call-for-action caption; "JOIN US ON A FUN-FILLED WALKATHON FOR A GOOD CAUSE" highlighting that DSP "Presents" WeWalk 3rd Edition where participants can pick from a distance of 3KM or 5KM, and to either walk, jog, or sprint the course with friends and family. 

The campaign is a relatively new one that was spotted on Dubai's prime DOOH roads during the second week of March and was distributed taking the form of digital screens. 

The Art & Science of OOH

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