The esteemed electronic and household appliances brand, EL ARABY, is back on Greater Cairo's primary OOH scene with an unmissable campaign, tuning into Mother's Day 2022 celebrations. El Araby Group is responsible for various product categories including; TV's and electronics, home appliances, air conditioners and purifiers, health and personal care, watches, and consumables spare parts.

EL ARABY owns familiar brands such as; TORNADOSONYTOSHIBA, and SHARP. The Group's prior OOH appearance was during February, when the brand was boosting their upstanding reliability. The OOH visual celebrates Mother's Day by portraying four mothers on a sofa, playing and caring for a baby using the Arabic ad copy that translates to "The Strongest Love" while a separate visual represents ELARABY's logo and their official brand motto; "Trust Makers". Another visual displays a mother with her 4 children sitting on a bench in a calming green garden, while another visual demonstrates a middle-aged mom with her own mother who is now probably a grandparent, spreading vibes of love and motherhood. 

To uncover more on ELARABY's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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