EYE’M is a new luxury eyewear collection, launched in the first week of March on a blend of OOH and DOOH platforms across Dubai's streets. The name of this collection takes a spin on the phrase I am and changes it into EYE’M. EYE'M was designed to cater to each person's unique taste, personality, and emotions. The brand's motto is Wearing My Feelings, a strong assertation of identity and individuality. Men and women will find something to like in this assortment. For Urban trendsetters and fashion enthusiasts, the latest EYE’M collection has landed the OOH scene, involving multi-disciplinary artist Fai Khadra and the Palestinian-Chilean singer and songwriter Elyanna as ambassadors for the brand. The visual elements depict both artists in cool neon atmosphere fashion, wearing the stunning shades of the latest EYE'M collection. The campaign notifies audiences on Unipole and Digital screens that the EYE’M collection is available in-store and online at MAGHRABI.
