International hypermarket franchise Carrefour has launched a new OOH campaign to announce the celebration of the brand’s 15th anniversary in Egypt. With ads full of celebration motifs, the international hypermarket announces discounts, promotions, surprises, and a new payment card linked to the GetGo rewards program. The campaign was released in the turn of the year and uses large and x-large uni-poles, double-decker poles, gates, and mega signs across the Greater Cairo.
