After the fair enjoyed much success in its previous edition, Egypt Expo and Convention Authority (EECA) has reappeared across the OOH scene with a new edition of Cairo International Fair, popping on the most strategic locations in Cairo to announce the CIF 55. Under the patronage of the president Mr. Abdel Fattah Al-Sisi, the 55th Cairo International Fair will be held in March from 9 to 18, 2022 at Cairo International Convention and Exhibition Centre in Nasr City from the time slot 10 AM-9 PM, as shown in the ad background. The fair's sole purpose is to revitalize the internal trade movement and provide reasonable prices with high-quality products, on the other hand, increase the competitiveness of the Egyptian products. In this year's round, it is expected that major Arab and African countries will participate along with other representatives from the most important and largest local productive products. To find out more about Cairo International Fair’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.