Selfie expert and leader OPPO has hit the roads of Greater Cairo again to surprise the market with an all-new strategic media planning never seen before in Egypt. Following the successful launch of OPPO F5 last December, and the installation of a new OPPO bridge on Cairo-Alex road to reinforce the promotion, the brand has surprised audiences again with ads on the most strategic locations of the city. Within the media plan, the brand has developed an all-new combination on October Bridge, giving way to what the market now calls “Branding Lounge”. The impressive arrangement of OOH types and sizes just under the brand’s permanent sky-mark take almost 1km in length and surround audiences with the strongest branding ever achieved in outdoor media. The campaign was released for a strong start of 2018, and can be seen on large and x-large uni-poles, double-decker poles, gates, billboards, and flags across the Greater Cairo.
