After their last OOH Campaign with their signature product Freska Choco Sticks, Edita has reappeared on Egypt's prime billboard scene branding the new Chocolate-Biscuit Oniro Lava, starring two of Cairo's renowned actors, Ahmed El Fishawy and Dina El Sherbiny. Edita's previous campaign for Freska starred Ruby, and this ongoing celebrity endorsement underlines Edita's go-to advertising approach. It could be generalized that Edita is actually attempting to rebrand an old product called Oniro Cookie Crisp which was lastly advertised for in December 2020. Edita's new Oniro Lava-Bite Me campaign uses visuals that display the two signature flavors; Chocolate and Vanilla. Both biscuits are center-filled with deliciously-melted chocolate, displayed in their tremendously colorful packaging next to the current brand ambassadors Ahmed and Dina. The stars are displayed standing next to each other as a still-shot from the catchy TV commercial produced by Nojara Productions, featuring a song by the popular hip-hop and rap artists Abo El Anwar and Lil Baba. It is definitely new for Cairo's OOH audience to see Ahmed El Fishawy and Dina El Sherbiny clinging to the growing Egyptian rap scene in both the TV commercial and the outdoor advertisement. Keen to uncover more information about Edita's latest outdoor advertisement? You can know more, including OOH types, kinds, media plans, budgets, locations, etc., by visiting Monitoring Out of Home (MOOH), Cairo's dedicated media intelligence company.
