Egyptian TV network DMC has launched a massive new OOH Campaign to advertise their shows for the upcoming season. Over their regular branded purple background, the ads feature numerous stars like Karim Fahmy, Sawsan Badr, Sayed Ragab and Rania Farid Shawky, showcasing various shows like Abu Al Arousa among many others. Launched just in the beginning of January, the campaign goes big both in OOH and size, using large and x-large uni-poles, gates, billboards, double-decker poles, lightboxes, and flags, while it spreads across various locations across the Greater Cairo.
