Dubai Municipality set forth their new Waste Reduction initiative encouraging citizens and residents to reduce waste generation per capita in the Emirates of Dubai. The Municipality seeks to reduce daily per capita waste generation from 1.1 kg by the end of 2021 to 0.9 kg by 2030 and 0.65 kg by 2041, all in addition to setting a strategic plan for waste management to cut down and completely divert waste from landfills by 2030. The ad space is extremely simple, spotlighting the campaign message together with adding a visual of a hand holding a plant in soil. The latter automatically draws the audience’s attention and encourages them to lend a hand in decreasing the rate of waste generation. Lastly, Dubai Municipality’s social media handle, hotline, and website URL are noted as a means to acquire more information. The recent Dubai Municipality waste reduction campaign is relatively new, having been dispersed in the third week of February in the form of Hoardings on Dubai Roads.
