The Dubai Healthcare City (DHCC) rises once again on Dubai's OOH arena after their last OOH campaign back in October. The Dubai Healthcare City (DHCC) draws together key healthcare services while also recruiting best-in-class regional and global brands and building a network of enterprises ranging from consultancy to hospitality and retail outlets. Dubai Healthcare City is home to 4425 healthcare workers, five hospitals, 36 leisure facilities, and 168 clinical facilities. The key focuses of the healthcare city are healthcare and well-being, and these are the cause for the city's greatness and prosperity. The intriguing visual is reminiscent of an internal matrix coding infrastructure or server room, in its traditional pale bluish green and grey color. The tagline for the ad campaign is Your Health and Wellness Destination, with the logo for the brand on the side, and their hotline and site. The new, limited campaign spread in Dubai during the third week of February on Hoarding billboards.
