FIRST GROUP DEVELOPMENTS Introduces Della, The New Phase in Silva Compound on Cairo's Billboards

The prominent real estate developer, First Group Developments has taken over Cairo’s vibrant streets, climbing the prime spots of the OOH advertising scene to announce the launch of a new phase of Silva Compound, dubbed Della appeared after its latest OOH campaign in 2021.    

The visuals capture the essence life of Silva and describe the daily style at the compound, showing off different units of Twin Houses, Town Houses, and Stand Alone Villas. The residential units overlook lush landscape and vast expanses of water features to ensure a one-of-a-kind experience. Silva encompasses a modern style of design reverting a state of the art beauty, inspired by contemporary art and bolstered by facilities and services, such as parking areas, hypermarkets, landscapes, open-air seating areas, security cameras to guarantee residents’ safety, and last but not least restaurants and cafes to deliver an exceptional dining experience.         

Other than the clear presence of the prestigious real estate developer’s logo, the project’s name, and the new phase’s name, the advertisers provide the hotline as a call-to-action to invest at Silva’s new phase, Della, located in a strategic location in the heart of Sheikh Zayed. 

Curious about more information on Silva’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.