Coca Cola returns to Cairo’s OOH prime locations with their usual positive, high-spirited energy. As expected, the brand continues to spread joy and smiles all over the city, following their last OOH campaign for the AFCON 2021. The ad follows visuals from their commercial on TV, creating a truly integrated campaign with a unified theme. “Together, a nice meal has its own magic” swarms the billboards as the official ad copy for the campaign. Coca Cola’s slogan سحرها حقيقي emphasizes their promise, as well. The visuals fit the message of the campaign as they feature diverse people, such as a group of friends, enjoying scrumptious food with bottles of Coca Cola. What's common between all the people featured in the visuals are their heart-felt smiles and carefree attitudes as they are taking delight in home-cooked meals. Their euphoric facial expressions invites consumers to take a sip and recreate that joy. To find out more about Coca-Cola's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
