Egyptian developer Beta Egypt has extended the reach of their recently-launched outdoor branding campaign that hit the roads last December. Keeping the bright colorful artwork and the ad copy that expressed the many faces of “Happiness”, the campaign has started to switch locations to the highest strategic spots of the city, moving out of their first comfort zone in 6th of October City. The upgrade started during the last few days of December 2017 and uses large and x-large uni-poles, mega signs, gates, double-decker poles, and serials that grab viewers’ attention.
