Dubai’s Annual thoroughbred horse race is back, announcing the event date and location on UAE’s OOH scene. The “Dubai World Cup is Back” awareness campaign notes that the cherished event will take place on the 26th of March 2022 at its usual location,the Meydan Racecourse. The ad space is extremely dynamic, featuring a race horse and rider from the UAE team as well as a visual of the champion cup. The ad mainly utilizes red and white as the main color palette in order to attract the audience’s attention while provoking desire and associating the event with passion and energy. Lastly, the ad mentions the event sponsors as well as the event social media handle “@RacingDubai”. \r\nDubai World Cup’s awareness campaign is fairly new, having only been dispersed in the second week of February in the form of Digital Screens, spread out on Dubai Roads.