YALLA TV, the first English Channel dedicated to lifestyle information about the UAE, has climbed up on Dubai's major billboard landscape, with a new awareness and branding campaign for the media and broadcast channel. 

YALLA TV aims to provide the first and leading luxury channel that allows viewers to gather information on all the updates and upcoming events without missing anything. YALLA TV's DOOH campaign portrays the channel's official name and logo in goldish yellow, against a dark background to make it stand out. The OOH visual uses a simple yet professional advertising design and strategy. 

The new and first time campaign popped up on Dubai's main roads during the first week of February and was distributed as digital screens. 

The Art & Science of OOH

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