Egyptian appliances manufacturer KIRIAZI has hit the roads for the first time this year to showcase their latest range of home appliances.

With elegant photos over silver backgrounds, the ads feature a variety of freestanding appliances with ad copy that praises their advanced characteristics and the slogan “Fill home with life”. At the bottom of every ad, KIRIAZI also highlights that they are exclusively distributed by Egyptian appliances trader SADKO.

The campaign started during the first days of January, and uses large and x-large uni-poles, gates, billboards, mega signs, lightboxes and flags across the Greater Cairo.

KIRIAZI showcases appliances range-00KIRIAZI showcases appliances range-01
KIRIAZI showcases appliances range-00KIRIAZI showcases appliances range-01

The Art & Science of OOH

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