After announcing the 5th generation Honda City in their prior OOH campaign, the multinational automobile manufacturer Honda rises once again on UAE’s OOH scene with riveting new outlooks on the “All New Civic”. Honda’s new “Elevate Your Game” campaign challenges the audience to take on the All New Civic and really grasp the power of dreams. The campaign ad space is extremely dynamic, capturing the New Civic in its element, speeding off to wherever the audience can imagine. The sleek replica of the car is extremely eye-catching, highlighting the lower and wider frame and expanded glass, creating a more powerful look. Utilizing red as a main color in the billboards automatically associates the car with energy and passion, therefore provoking desire in the audience. The ad copy notes the campaign catchphrase in both English “ Elevate your Game” and Arabic. Lastly, the ad features the North American badge entailing that the new Civic is in fact voted the 2022 car of the year. The All New Civic campaign is fairly new, having only been dispersed on Dubai roads in the first week of February in the form of Hoarding Billboards.
