Sun & Sand Sports pops up on Dubai's major OOH platform with a new promotional and awareness campaign after the brand's prior appearance announcing the opening of a new "Happy Place" back in January. Sun & Sand Sports is currently back on billboards with a new OOH campaign promoting "UP TO 70% OFF". 

The sale revolves around online purchases and delivery orders as the campaign uses the ad copy "60,000+ PRODUCTS DELIVERED NEXT DAY". The OOH advert also highlights the brand's official website "SSSPORTS.COM" as well as pointing out that the app can be downloaded from App Store or Google Play. Other visuals use the simplified ad copy "NEXT DAY DELIVERY" showing models that participate in different sports wearing different outfits. 

The massive campaign is a relatively new one that was spotted on Dubai's OOH roads during the first week of February as hoarding, uni-pole, digital screen, and lampposts. 

The Art & Science of OOH

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