Egyptian developer Arabia Holding expands its presence on the outdoor landscape of Greater Cairo with a new OOH campaign that promotes their development Sun Capital in 6th of October City. Parallel to the ongoing outdoor campaign that the developer launched for Galleria compound last December, the new campaign focuses on the message and image of the project “Sun Capital”, without giving away any relevant details. Gold, white and black colors combine to portray elegant branding with a message that very much resembles a teaser campaign. The campaign was launched at the beginning of January and uses large and x-large uni-poles, double-decker poles, gates, serials, billboards, and mega signs across the Greater Cairo.
