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LOUIS VUITTON Presents An Immersive Experience of A Floating Exhibition on Dubai's Billboards, SEE LV

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LOUIS VUITTON Presents An Immersive Experience of A Floating Exhibition on Dubai's Billboards, SEE LV

Louis Vuitton has taken over Dubai’s roads with a new outdoor advertising campaign inviting those who love fashion to check out their exciting exhibition, dubbed as "SEE LV". This new awareness campaign was spotted after featuring the French actress Léa Seydoux to parade their handbag held in its recent OOH campaign.  

It is clear that they want to grab the attention of the millions towards the event, so they have chosen to include minimal style design within the ad visuals on a red and white themed background. The SEE LV will be held in a specially designed space on the water in Downtown Dubai, in front of Dubai Mall and next to the Dubai Fountain, this is why it considers a floating exhibition.    

It’s worth mentioning that after its debut in Wuhan, China in 2020 and Hangzhou in 2021, Dubai is considered the third stop for the Exhibition. The event started on February 4, 2022, running till March 7, 2022. Throughout the anticipated event, you can expect an interactive digital experience, a mix of archival objects from Maison's recent creations and heritage collection, a display of men's and women's fashion items, a wall lined with Louis Vuitton bags, and a separate area dedicated to showcasing the evolution of Louis Vuitton baggage, and more.

This new campaign was seen in the first week of February on Digital Screens as well as Lampposts billboards.

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