Hosted in The United Arab Emirates, The Club World Cup 2021 emerges with a dynamic feature on Dubai’s OOH scene. Officially known as the FIFA Club World Cup UAE 2021, was postponed due to the Covid pandemic last year and has now finally been set to take place from the 3rd - 12th of February. The club football tournament between the winners of the six continental confederations has launched the “Champions are Here” campaign all over Dubai roads to thrill the audience and intrigue them into getting their tickets as soon as possible. Lucky for UAE residents, they are hosting the global event. The campaign ad space displays professional football players in their element, along with the Club World Cup logo accompanied by the dates of which the cup is held and the website URL for everyone to go ahead and visit if they want to get their exceptional tickets. The campaign billboards utilize the World Cup color palette including navy blue and gold which are colors proven to attract the audience’s attention, men in particular. Lastly, the cup sponsors, Adidas, Coca-Cola, Qatar Airways, Visa and Wanda are subtly mentioned along with Alibaba Cloud, the cup presenter, on the campaign ad space. The Champions are Here campaign is fairly new, having only been dispersed on Dubai roads in the fourth week of January in the form of Digital Screens.
