Idealz hit Dubai’s OOH scene once again after their “Join the Joy of Winning” campaign in October. Idealz is an ecommerce site with a difference, as it’s a unique internet retailer. A life-changing twist that helps not just the customer, but also individuals in need throughout the world. The brand provides a complimentary Reward Draw ticket with every purchase, allowing consumers to win a luxurious prize.

The dazzling visuals are like a beam of light that pulls all eyes towards it with its bright red color and attractive ad copy, where they proudly promote “Win an Apartment for AED 100”. An interface of their application is featured as well, with their promised offer. 

The limited campaign struck Dubai in the first week of January with hoarding billboards. 

Campaign Credits

Industry: Mobile Apps

Brand: Idealz

OOH Size: Hoarding

[] []

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Idealz | UAE | United Arab Emirates

The Art & Science of OOH

Back To Top Arrow