Arab Health and Medlab Middle East by Informa Markets climb on the billboards of Dubai with a new awareness campaign exciting the UAE’s OOH audience for the phenomenal upcoming event and exhibition. The campaign uses the main tagline “Join the region’s healthcare community”. The ad copy also highlights that the event will be active from “24-27 January 2022” and that it will be hosted in the “Dubai World Trade Centre”. The advert also points out that there will be “3,500 exhibiting companies”, “60 countries”, and “12 accredited educational sessions”. This upcoming event will be bringing participants the latest innovations enabling a more enhanced opportunity for care and leverage AI to revolutionize clinical decision making. Medical professionals’ and participants will have the chance to discover breakthrough innovations in healthcare and engage in live presentations and sessions which will allow healthcare providers to expand precision medicine even further. The OOH campaign is a relatively new one that was spotted on Dubai’s main roads during the third week of January as Hoarding and Uni-pole billboards.
