Breaking ground in the OOH market in Egypt, Real Estate alliance company HMD has launched its first campaign announcing the launch of two new projects in the New Administrative Capital. In compliance with the New Administrative Capital’s high demand for non-residential projects, HM Developments has announced the launch of its first two projects of this type namely, Golden View and Twin Towers. Golden View is a commercial, administrative, and medical mall that is designed in a modern style and is based on simplicity. The project is a unique and distinctive site to start a successful investment. The second advertised project, Twin Towers, consists of two 13-story buildings. The East Tower is for medical units, while the West Tower is for administrative units, providing the strongest opportunities for investors. HMD Chairman Ibrahim Abdel Dayem reveals that both projects contain commercial, administrative, and medical spaces. The ad copy “Twice The Chance” which is proudly displayed, announces the encouraging fact that the project allows you to double your real estate investment. The ads advertise the flexible payment terms with a 10% down payment and 12 years installment plan. The ad design is simple and depends on dividing the billboard into two sections using contrasting colors and bold white font. Horia Maalem Developments slogan “United For More Success” is also seen on the ad, along with their hotline and logo. The campaign is aesthetically pleasing, definitely selling, and spreads across Cairo. Want to know more about HMD Developments, Golden View, and this campaign’s OOH sizes, types, and locations, visit MOOH, your local OOH intelligence data provider with international standards.
