To media production houses, getting creative in movie posters is a form of art, Al Massa Production house has made a repearence on Cairo’s billboards after it’s last June 2019 ad campaign with their latest movie “The Crime”.\r\nThe ad’s plot is about a violent criminal escapes from a psychiatric facility, the authorities are alarmed to learn of his ties to a number of previous crimes affecting notable persons.\r\nThe billboard showcases a collection of Egyptian celebrities featuring Ahmed Ezz, Menna Shalaby, Maged El Kedwany, Sayed Ragab, Mohamed Gomaa and Reyad El Kholy. The ad copy induces thrill and piques our interest because of the rainy plus the stormy sea atmosphere without giving any information about the film with “الجريمة” written in white colors. The way the film billboard is presented reflects the movie’s genre which is action. Lastly, the names of the crew which is produced by Hesham AbdelKhalek and directed by Sherif Arafa are proudly displayed.\r\nCurious to know more about the movie and the campaign's budget, OOH sizes, types and budgets? All are available on MOOH, your local intelligence data provider with international standards.