Witha distinctive Hi-Contrasted message between white text as foreground and dark blue background, Furnex & The Home installed their OOH campaign around the city to call their target customers to attend the exhibition.
The advertiser published an OOH message in the style of awareness, relying on the broadcast media campaign to identify the target customer.
The event is held in Cairo Convention Center from 1st to 5th of February 2017, as shown on the OOH ad message; also a white banner at the foot of the ad shows the two organizers – Furnex and TheHome – on the sides and the sponsors in the middle (CIB and EGBank).

Furnex & The Home, Calls for 2017 Event-00
Furnex & The Home, Calls for 2017 Event-00

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