Nissan scores on UAE’s prime billboards with a new promotional and branding campaign after its prior appearance when the Japanese car manufacturer advertised for The New Kicks 2021 last October. Nissan is currently back on billboards even stronger with a new DOOH campaign portraying Nissan’s four signature car models using the main tagline “NEW YEAR . NEW JOURNEYS”. 

Celebrating the beginning of the New Year with Dubai and Sharjah’s advertising audience, the campaign also highlights that Nissan provides a “5 YEAR WARRANTY” while promoting the various car models. For example, one visual represents the Nissan Kicks which starts “FROM AED 61,900”, while the Altima is shown starting “FROM AED 61,900”. As for the Nissan X-TERRA, it is displayed starting “FROM AED 99,900”. The billboards also represent the logo for AW Rostamani Group, along with the official logo for the Dubai Shopping Festival




The new DOOH and OOH campaign was spotted on Dubai and Sharjah’s prime advertising sites during the first week of January and was distributed as Uni-poles, Rooftops, Digital Screens, and Lampposts billboards. 

The Art & Science of OOH

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